Platform | The Ambassador Platform

A platform built to convert students

We’ve rebuilt The Ambassador Platform from the ground up to focus on what matters most to universities and colleges worldwide: conversion. TAP 3 delivers personal, timely and high-impact engagement that supports students through every stage of their journey—without adding strain to your team.

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Community building

Make students feel like they already belong. Prospective students join a truly ring-fenced community through a social media-like app. It’s a welcoming space where they can connect with your ambassadors and each other, and browse content that will make them confident about their decisions (and excited about setting foot on campus!).

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"The platform has been such a success for us. Prospective applicants gain a lot from speaking with current students, and putting them in touch has never been more straightforward."

Dr. Foteini Dimirouli

Outreach Fellow, Keble College, University of Oxford

Content

Show what campus life is like with photos, videos and online events. By students, for students.

Chats

Let your future students connect with student ambassadors and each other to make more confident decisions.

Community

Build communities of offer-holders, and watch friendships blossom before arrival.

Personalised re-engagement

TAP 3 tracks each prospective student’s progress through the funnel, allowing you to re-engage them in ways that always feel personal and tailored to their needs and backgrounds to help them take their next step.

"Using TAP has completely changed how I interact with potential university students. I love that I can use the application like social media, and display pictures of my university life."

Student Ambassador

Huron at Western

Student journeys

Get a detailed view of where the student is in their journey and what activities they have done on the platform.

'Engage' functionality

…and show them content, invite them to communities or highlight an online event based on their interests and stage in their journey.

Measurable results

Universities increasingly see the value in peer-to-peer, but struggle to measure it. TAP 3 makes it easy to track student engagement and progress—and show you exactly what’s driving results. You’ll get transparent impact reports, ROI estimates, and exportable data to share with your senior leadership team.

"Because TAP allows us to integrate the back end data with our CRM, we've tracked almost 600 appointments booked after chats."

Priyank Mistri

Digital Recruitment Specialist, Fanshawe College