Boosting applications

UPES

49
percent
TAP leads who submitted applications
25
percent
Enrollment rate

Boosting applications, driving enrolments

UPES, ranked as the No. 1 private university in India for academic reputation by the QS World University Rankings 2024 and among the top 3% of universities globally, has undergone a transformation. Formerly known as the University of Petroleum and Energy Studies, they have rebranded after diversifying their programme portfolio in recent years, aiming to position themselves as a multi-disciplinary university offering high-quality education across all faculties.

As part of a larger global education group, UPES is one of over 20 higher education institutions within GUS (Global University Systems).

The challenge

When UPES partnered with The Ambassador Platform in late 2022, they sought to expand their work with student ambassadors and maximise its impact. Although the university had previously worked with ambassadors, this was only on a small scale and in an informal capacity. They wanted to simplify their processes for working with their ambassador team and make more effective use of their time.

UPES Campus
UPES campus

Solution

Following their launch in February 2023, UPES mainly relied on organic traffic to direct visitors to their TAP Feed, and implemented pop cards across their website to drive more traffic to the site. This approach has encouraged hundreds of prospective students to start conversations with their ambassadors: 
From February to April 2023, 542 future students signed up to TAP, sending a total of 3,245 messages. 

Encouraged by the success, UPES wanted to explore TAP's potential as a tool for converting leads into applications. From April to June 2024, they launched several targeted social and email campaigns to further engage warm leads, which brought more qualified traffic to their Feed. 

The campaigns were so successful that UPES recruited a few counsellors to act as staff ambassadors on the platform, supporting the work of their student ambassadors by handling application-related inquiries from prospective students.

Check out UPES' TAP Feed
  • CRM integration
  • Targeted and personalised communications
  • Re-engagement across the funnel

High engagement, high enrolments

From April - June 24, UPES promoted peer-to-peer interactions on email and social media, and saw excellent results. In the month of June, UPES TAP Feed became the 2nd most visited webpage on the website (second only to their homepage):

3 million users viewed their 7 instagram posts showcasing UPES student ambassadors.

222 prospective students interacted with an ambassadors after receiving one of their email campaigns.

49% of prospective students who became leads by registering on the platform submitted an application.

25% of TAP leads enrolled.

See how The Ambassador Platform can help you!


Book a demo

Related articles