Boosting offer holder conversion

University of South Australia

0
percent
increase in offer-holder conversions
0K
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messages exchanged
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prospective international students engaged

Boosting offer holder conversion
with University of South Australia

About the University of South Australia

The University of South Australia (UniSA) is the largest public research university in South Australia. It has six campuses spread across the state, including in the capital of Adelaide.

26% increase in offer holder to acceptance rate

The Challenge

The University of South Australia is an enterprising, inclusive university that seeks to improve engagement quality with its many prospective international students constantly. 

UniSA believed that connecting them with their current students was an important part of this, and in 2019 they implemented an alternative peer-to-peer platform to maximise the impact of their student ambassador programme. But something wasn’t quite right: while the University’s international team had been leveraging the skills, experience and knowledge of their ambassadors for years, they felt that their existing solution left some gaps open, especially in the middle of the recruitment funnel, and was lacking insights into the behaviours of the prospective students engaged. 

Fortunately, The Ambassador Platform was there to save the day.

Quotes

Why The Ambassador Platform?

UniSA had already established a connection between their ambassadors and prospective international students. The challenge was taking that engagement to the next level, and the platform’s user-generated content allows ambassadors to show exactly what makes student life in Adelaide a unique experience, in a way that comes across as authentic and relatable. This went a long way in boosting the effectiveness of their social media, a channel where 82% of all prospective students initiate their interactions with a university. 

The International team at UniSA also wanted to report on the incredible work their ambassadors were doing for them. The AI-enabled reports and insights on the platform let them measure the engagement across the funnel, track the ROI on their ambassador initiatives and shape their marketing messaging based on the topics and themes prospective students are interested in.

 

See UniSA's TAP Feed
  • Showcase Authentic Content
  • Ambassador Platform’s Feed Integration
  • Get Insights on Student's Journey

Authentic content = engaged students

User-generated content brings the University of South Australia's TAP Feed to life, showing off what life in Adelaide is really like.

Data-driven insights

The AI-enabled reports and insights mean that UniSA can measure engagement across the recruitment funnel, and track ROI on the ambassador initiatives.

Seamless CRM integration

The API integration from the platform to UniSA's CRM shows the impact of the peer-to-peer connections formed by student ambassadors on their conversion data.

Student

“What has impressed us at UniSA International the most is how important the International Student Ambassadors are to The Ambassador Platform team. When the Co-Founder of the company takes the time to meet with your ambassadors, listen to their feedback and provide personal advice to guide them to become expert users of the platform through authentic engagement, you know it’s a winning formula for success”

Aleicia Shekhar
Deputy Director: International 
University of South Australia

Impact

In the first 8 months after switching to The Ambassador Platform, UniSa saw some incredible results. Their offer holder conversion rate increased by 3 percentage points from 11.73% to 14.75%. That translates into a 26% increase in offers accepted. 

In the same period, 600 prospects from 66 countries have engaged in peer-to-peer conversations with student ambassadors and saw some of their 150 pieces of user-generated content shared publicly by UniSA. 

Over 1,200 messages have been exchanged between future students and ambassadors about student life, courses, learning experience, Adelaide city and much more, influencing many decisions.

Does your university need some help in boosting your offer acceptance rate? We can help!
Chat with the team today to get started.


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