CG Spectrum
Recruiting students for fully digital programs
The Challenge
As one of the best online virtual production, game development, VFX, and animation training providers in the world, CG Spectrum is a thought leader when it comes to virtual learning. Having been fully online since 2011, their portfolio of courses are led by award winning industry professionals who are responsible for inspiring and preparing the next wave of digital artists, as well as supporting major studios in up-skilling their staff.
Innovation is at the heart of everything CG Spectrum does as an education provider. Never resting on the competition, they decided to take their recruitment and marketing strategy to the next level with the help of The Ambassador Platform.
Prior to implementing The Ambassador Platform, the Admissions Team at CG Spectrum was often contacted by prospective applicants wishing to speak to a current student. They would then connect prospects with a suitable student to chat to over email or video call. Given CG Spectrum is a global training provider catering to several time zones, the process of connecting students to prospective applicants and finding a suitable time for both parties to meet was manual and inefficient. CG Spectrum wanted a place on their website where their internationally-diverse prospects could visit 24/7, and reach out to an ambassador who could answer authentically about life as a CG Spectrum student.
Why The Ambassador Platform
“The Ambassador Platform team has been enormously helpful in getting us up and running. They check in regularly, have been quick to address any issues, and implemented a custom reporting tool for us. The support team is friendly and open to listening to feedback. It's been a great partnership so far"
Nadia Stefyn
Marketing Manager
Quality conversations
Ambassadors engaged with prospects in an authentic way by sharing their personal experiences of applying to - and learning with - the institution. This genuine connection helped prospects make informed decisions about their educational journey and understand if CG Spectrum was the right fit for their career goals.
Digital first
A global online training provider needs a fully digital recruitment and marketing strategy. Our Chat and Content features allowed CG Spectrum to communicate what makes the student experience unique for their learners.
Rich data insights
Our Reporting feature made it easy for the Sales Team to gain a better understanding of their prospective audience and the types of conversations happening on the platform. With the help of our integration, all the leads from The Ambassador Platform were automatically directed to their CRM system.
