Cambridge Judge Business School
Increasing conversions at the top of the funnel
For Cambridge Judge Business School (CJBS), the University of Cambridge’s business school, peer recommendations are important. Students are investing in their own futures, so the ability to find out first-hand what the programs are like and the difference studying there can make to your career is a powerful part of the decision-making process. CJBS has used The Ambassador Platform to help with recruitment for its Executive MBA (EMBA) for over 4 years, and has seen meaningful results.
The Challenge
For CJBS, attracting the best-fit students is paramount. The Ambassador Platform offered prospective applicants the opportunity to connect with alumni and current participants from similar backgrounds, areas of expertise and career trajectory to gain an authentic insight into whether the CJBS EMBA programme was right for them.
Speaking with ambassadors enhances prospective students' research journey by giving them first-hand accounts of how alumni and current participants have specifically benefited from the programmes.
It's the kind of information that can't be found in brochures and makes prospective students more confident in their choices.
“Our alumni ambassadors have played a crucial role in helping prospective applicants from all over the world understand the Executive MBA program and participant experience better, helping them make the choice that’s right for them. In a year when meaningful digital connections and communications have been more important than ever, TAP has been a helpful part of our recruitment and conversion toolbox.”
Jack Cooper
Executive MBA Marketing
Cambridge Judge Business School
Direct conversations
Our Chat allowed for authentic, peer-to-peer conversations between prospects and CJBS’s ambassadors. These conversations helped answer burning questions and give prospects an insight into life at a world-leading business school.
Excellent ambassadors
CJBS have a committed community of alumni and current participants who generously share their time to support and inform prospective applicants in their research journeys. With The Ambassador Platform, they can do this with flexibility and ease.
Ambassadors first
The platform lets CJBS's ambassadors engage with prospective applicants even on a busy schedule, as they can switch their profiles off at particularly hectic times. The ability for ambassadors to use email notifications and reply to prospective applicants both on desktop and mobile allows them to slot interactions around their day-to-day activities.
